It must be profitable to do things right - and very costly to do them wrong

2023-03-15

Ingmar Rentzog is the CEO and founder of the world's largest social platform for climate solutions – We Don't Have Time. The idea was born when Donald Trump was elected president in 2016.
- The realization I had then was that the world's leaders will not solve the climate crisis. However, there are people around the world working around the clock to solve the climate issue on their own. By connecting them with each other, we get the leadership that is missing today, and we do that through our social platform, he says.


Today, We Don't Have Time has developed into a knowledge platform with over 85,000 members in 160 countries, all working on climate and sustainability in some form. By spreading and conveying their important knowledge and insights through the platform, Wedonthavetime.org reaches almost 200 million people worldwide through its reach on social media.

"We must be able to convey hope and point to solutions instead of just focusing on the problems. Here we provide a place for collaboration and knowledge exchange for researchers and experts. Our members are media, politicians, sustainability managers, researchers, and cutting-edge companies. Our ambition has always been to get companies to want to do more, not just because they have to, but because it is actually profitable," says Ingmar.

We Don't Have Time has shown great ability to engage companies. In November 2022, during COP27, the Climate Call #WeCanDoIt was launched, where several hundred companies, organizations, academies, and individuals signed to urge politicians to start showing leadership in the climate issue. Tighter regulations, long-term thinking, and the abolition of fossil fuel subsidies are the three main demands of the call, and among the signatories are several major Swedish companies such as Telia, Volvo Cars, and Scania. Even companies currently benefiting from the subsidies signed the call, as a rule change is also in their interest.

"We need to see the climate transition as an opportunity, not just a threat. We must act ourselves; it doesn't work to wait for others. We simply have to do what we can to solve it. And we also need politicians to make brave decisions, such as abolishing fossil fuel subsidies. It must be profitable to do the right thing and very costly to do the wrong thing," explains Ingmar.

The #WeCanDoIt campaign has no end but continues continuously. The aim is simply to show the snowball effect, and at COP28, they will highlight how large the campaign has become since its launch. On the campaign's website, you can follow in real-time how the campaign is progressing, and currently, 848 leaders from 76 countries have signed the call.

Ingmar is one of the speakers at the Nordic Sustainability Expo, and under the heading "How can we get the finance industry to speed up the transition," he will talk about WDHT's work but also present a brand new tool for companies that want to keep track of their own and others' climate footprint. The tool enables companies to compare data with each other, which according to Ingmar will be a "game-changer" as the new EU regulations (CSRD, which deals with the reporting of, among other things, companies' emissions) will come into force in 2024.

We look forward to hearing more on May 9th from 10:15-10:35.

FACTS ABOUT WE DON'T HAVE TIME:

Founded in 2016 by Ingmar Rentzog and David Olsson
30 employees
Offices in Stockholm, Washington DC, and Nairobi
85,000 members in 160 countries
The world's largest social media for climate solutions
Upcoming events to participate in:
Stockholm Climate Week: https://www.wedonthavetime.org/events/stockholmclimate